Alibaba Cloud Drives Sustainability and Inclusiveness at Beijing 2022

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Published 20 hours ago

Proposed by Alibaba Group

Olympic Broadcast Services. Photo credit: Alibaba Group

By Ivy Yu

Alibaba Group said on Tuesday that cloud technology has made the Beijing 2022 Winter Olympics more efficient and sustainable while helping host city Beijing manage the cost of hosting the Olympics.

The International Olympic Committee (IOC) has partnered with the Organizing Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG) and Alibaba Cloud, the IT arm of Alibaba Group, to move core Games operations to the cloud , ranging from communications to content delivery and production.

This enables the host city of Beijing to reduce material expenses and reduce the carbon footprint of Games operations.

“Cloud-based technology…helps us deliver on our ambition to ensure that the Olympic Games are at the forefront of sustainability,” said IOC Chief Information Officer Ilario Corna in a statement. communicated.

green cloud

Traditionally, the host city has to build extensive IT infrastructure, such as on-site data centers or dedicated networks.

For Beijing 2020, the IOC and BOCOG moved core services for Games planning and management to the cloud powered by real-time intelligence.

To facilitate communication and interaction between participants inside and outside the bubble, Alibaba has launched a cloud-based real-time communication platform that allows people from multiple locations to interact. using life-size 3D projections.

As part of its commitment to fight climate change, the IOC has pledged to reduce carbon emissions by 30% by 2024 and 50% by 2030. The biggest contributor to the carbon footprint of the Olympic Games is the journey,” said Michelle Lemaitre, IOC Sustainable Development Manager. , in a previous interview with Alizila.

To reduce its footprint and make the Games more accessible to broadcasters around the world, Beijing 2022 has also expanded the use of Alibaba’s cloud-based content delivery platform, launched at Tokyo 2020. Over 20 broadcasters have signed up to receive real-time feeds. .

“Streaming live content via the cloud is a particularly useful resource for broadcasters who cannot attend the Winter Olympics in person or afford the heavy initial investment of on-site infrastructure,” said Selina Yuan. , General Manager of International Business at Alibaba Cloud Intelligence.

For Beijing 2022, there are nearly 40% fewer RHB personnel on site in Beijing compared to the Olympic Winter Games PyeongChang 2018.

digital immersion

Beijing 2022 will also be the first time that broadcasters will be able to edit content on the cloud remotely and create timely clips from live sessions in real time, allowing broadcasters to handle large volumes of event content and adapt content for social media.

More than 6,000 hours of content will be created at Beijing 2022, including 900 hours of live sports and ceremonial coverage, and an additional 1,200 hours of never-before-seen competition footage.

Around 670 million online users worldwide followed the digital broadcast of the Olympic Winter Games Pyeongchang 2018, 120% more than Sochi 2014. As of February 11, there were two billion engagements on all Olympic social networks.

Olympic Broadcast Services (OBS) is also partnering with Alibaba to use cloud technology to deliver replays to viewers around the world in seconds.

Using a multi-camera replay system, live footage from the Games is gathered at the edge of a network for real-time processing and editing, before the chosen moments are shared as replays via streams. . Viewers can then watch the action up close from different angles for a more immersive viewing experience.

The beginnings of Dong Dong

Alibaba has deployed a virtual influencer called Dong Dong who can answer questions about events in real time. With realistic facial expressions and gestures, this avatar can engage in conversations with people in a natural way, with its scripts fully generated by cloud technologies.

The virtual influencer-led live stream was viewed by more than 2 million viewers from Feb. 4 to 20 and garnered a fan base of more than 100,000, according to Alibaba data.

“The Beijing 2022 Winter Olympics will be remembered…for the new benchmarks they set for driving a more efficient, sustainable and inclusive Olympic Games,” said Jeff Zhang, President of Alibaba Cloud Intelligence. .

Please see https://www.alizila.com/esg/ for more information on Alibaba’s sustainability efforts.

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