BOSTON (CBS) – A big win for a small business.
“It’s pretty huge. It’s a bit difficult for me to put into words. I think partnering with Team USA has traditionally been something reserved for really big brands, ”said Christina Pardy, Founder and CEO of Sh * t That I Knit, or STIK.
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The Boston-based knitwear company is officially licensed to Team USA at next year’s Winter Olympics.
“STIK is a team of 8 women. We are mega-fans of the Olympics. Now seeing our hats on some of these winter athletes is a moment that pinches me. It’s amazing, ”said Megan Teggart, senior director of brand marketing at STIK.
Pardy said it was something she dreamed of and worked on for years.
“Come up with some initial designs, send in samples, different ideas and just see if it might be a good fit for the 2022 Winter Games,” Pardy said.
These efforts paid off in August when the company, which debuted in 2014 at the SoWa Open Market, learned that the partnership was officially launched.
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“We had to go straight there, we didn’t have a lot of time to celebrate because all of our stuff is hand-knitted in Lima, Peru,” Pardy said.
The Team USA collection launched at the end of October and is available on the STIK website with two different hats, mittens and patches to choose from.
“The ‘TEAM USA’ is actually hand embroidered which is really cool and then we sewed the official Olympic and Paralympic branding,” Pardy said.
Just like the Olympic athletes, STIK intends to make the most of its great moment in the spotlight.
“The visibility for a small business like STIK is enormous. We have athletes and celebrities who will be wearing these hats before the games, ”Teggart said.
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“We’re a Boston-based brand, we’re very New England-centric, so having that kind of exposure is so huge,” Pardy said.