China ski resort bookings jump 363% ahead of Beijing Winter Olympics


A skier participates in a snow game in Zhangjiakou, in northern China’s Hebei Province. Photo: VCG

Enthusiasm for winter sports and travel in China was sparked by the 2022 Beijing Winter Olympics slated for February, with reservations for ski resorts through January jumping by more than 360 % Year-over-year, according to industry data Wednesday.

Nationwide ski resort bookings for the November-January period were up 363 percent from 2020, according to statistics released Wednesday by the online travel platform

China’s wish to help 300 million people enjoy winter sports has had an effect, as indoor ski resorts gain popularity in the south of the country, while snowfields in northern China stay “warm” in winter.

Ticket sales at several ski resorts in southwest China’s Sichuan and Yunnan provinces have exceeded pre-epidemic levels, according to the national travel platform Qunar.

In April, a total of 20.76 million people had skied in the previous year, an increase of 98.66% year-over-year, according to an industry white paper.

Since November 4, the number of reservations for this winter has increased by 142% compared to the first 10 days of October.

Among this group of sports tourists are the so-called snowbirds that fly from northern China to hot cities in southern China almost every year. This segment welcomed new members born in the 1990s and 2000s, by Trip.cpm.

The number of travel bookings from eastern and southern China – relatively warm regions – to the north, northeast and northwest of China rose 102%.

The winter Olympic heat has also helped the development of China’s ice and snow industry.

The Ministry of Industry and Information Technology has released the preparations for the Snow and Ice Equipment Industry Standardization Working Group, with the aim of stimulating the development of manufacturers of sports products. ‘winter.

A national ice and snow equipment inspection and testing center will be built to serve the winter sports equipment industry, the ministry said.

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