Chinese women online show more interest in Winter Games

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A woman poses for a photo in front of a Beijing 2022 facility near the closed-loop ‘bubble’ surrounding the venues of the Beijing 2022 Winter Olympics in Beijing, China January 18, 2022. REUTERS/Thomas Peter

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BEIJING, Feb 2 (Reuters) – Women in China have shown more interest than men in searching for Winter Olympics-related information online, a report by search engine Baidu (9888. HK).

Curling, short-track speed skating and figure skating were the three most-searched winter Olympic events among Chinese netizens, followed by ice hockey, ski jumping and snowboarding, Baidu said.

Freestyle skier Eileen Gu was the most searched athlete, Baidu said. The San Francisco native and medal favorite, whose mother is from Beijing, is the best-known winter athlete on the Chinese team.

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Of those who searched for Olympics-related topics in the past 30 days, 56.8 percent were women, according to Baidu, which did not share its raw data.

“It breaks the stereotype that men pay more attention to sporting events,” Baidu said.

Baidu is the most used search engine in China. Google has been blocked in China since 2010.

The report also showed that netizens in the mild south of China searched for the Winter Olympics more than those in the north. China declared in 2015 its intention to involve 300 million people in winter sports and to build hundreds of snow and ice facilities.

Curling will be the first event of the Beijing 2022 Games, starting Wednesday evening, two days before the opening ceremony.

Figure skaters Zhu Yi, Sui Wenjing and Wang Shiyue, as well as male short track speed skating star Wu Dajing, were also among Baidu’s five most wanted Winter Olympic athletes.

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Reporting by Muyu Xu and Tony Munroe Editing by Robert Birsel

Our standards: The Thomson Reuters Trust Principles.


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