Comcast struggles with an Olympic dilemma

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The Olympics are underway in China, and broadcaster NBCUniversal, a division of Philadelphia-based Comcast Corp., is broadcasting the games. Comcast is in the spotlight to see how it will handle Beijing’s controversial human rights record while covering the Games. Inquirer Reporter Joseph DiStefano covers the fine line that the telecommunications giant walks.

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—Ezequiel Minaya(@zekeminyana, [email protected])

(@zekeminyana, [email protected])

Comcast’s NBC network aired the opening ceremonies of the Beijing Olympics on Friday morning. As the world watches, Comcast faces challenges on all fronts, with advocates for Uyghur, Tibetan, Hong Kong and Taiwanese residents demanding attention for legitimate concerns, while the government demands obedience with its invasive surveillance system.

To top it off, Comcast faces significant home issues: a declining traditional TV audience and the fact that the Games will take place at times that are inconvenient for US and European viewers.

“Comcast is in a tough spot here,” said Craig Moffett, a veteran media analyst at research firm MoffettNathanson. “It was not their choice to host the Games in Beijing. … Now Comcast must deal with the fallout.

Learn more about Comcast and the Beijing Olympics.

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