Discovery Brings Unparalleled Scale and New Cinematic Vision to Coverage of the Beijing 2022 Winter Olympics



As the home of the Olympic Games in Europe, Discovery has announced a plan that will push the physical and virtual boundaries of sports production to new extremes and mark a new frontier in Olympic Games coverage.

With more than a week to go before the Opening Ceremony of the Beijing 2022 Olympic Winter Games, Discovery has revealed how the unprecedented scale of its operations, the most ambitious innovations and in-depth storytelling will help achieve its goal of unleash the power of the Olympic Games for the public. through Europe*. Viewers can watch all the Olympic Games only on discovery+ (selected markets**) and Eurosport’s digital services from February 2.

Discovery’s Beijing 2022 operation in numbers

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  • Broadcast in 50 countries and territories in 19 languages
  • 1,200 live hours produced for viewers across Discovery’s linear and digital platforms, including Discovery+, Eurosport and the Eurosport app
  • 107 winter sports experts and presenters with a combined tally of 95 Olympic medals.
  • 13,701 commentary sessions
  • 3,254 km of fiber optic cable used in its broadcast operations, enough for a round trip between Beijing and Tokyo.

Andrew Georgiou, President of Sport, Discovery said: “For the second time in six months, Discovery viewers will be treated to a jaw-dropping Olympic menu of incredible action, on-screen talent, analysis, innovation and entertainment, at the one place to watch it all. the Olympic Games – Discovery+ and Eurosport.

We showed in Tokyo that we could provide exceptional and unique coverage of the Olympic Games, even in the midst of a pandemic. For Beijing 2022, our unparalleled team of experts, cutting-edge technology and ambitious approach in placing all the action live on Discovery+ alongside real entertainment content will once again captivate viewers for longer during and after the Games. .

Scott Young and Radzi Chinyanganya in The Cube

Image credit: Getty Images

Discovery at the forefront of innovation

Discovery’s groundbreaking Cube will once again continue to push the boundaries of technology in broadcast and studio development. The Cube creates an entire virtual world, beyond any sports studio seen before, depicting a striking mountain hideaway embedded in the face of a snow-capped mountain. As the viewer gets closer, the experience reveals itself to be a vast, cinematic winter resort, offering immersive positions for limitless presentation and analysis across multiple levels of the resort.

This architectural and cinematographic vision took 12 months to materialize. This will create a more believable world for presenters in the studio, who will actually be able to see all of the virtual elements of the space and therefore make the experience more real for the viewer at home.

Bespoke avatars designed to closely resemble athletes from specific winter disciplines will float in the Cube, so “Team Discovery” experts can walk through them and analyze the details of an athlete’s movements and performance in greater detail than never. Additionally, background avatars will populate the studio space, adding ambiance and life to the environment, and will even be transported around the resort by a working ski lift. Bringing together a range of different avatars and winter environments, Discovery’s Cube can create thousands of different combinations to illustrate its winter sports storytelling.

Unleashing the power of sport through the Olympic Games

Telling the stories that make the Olympic Games unique remains essential to unleashing the power of sport. Games fans will be taken on a journey across the discovery+ and Eurosport platforms as the Road to Beijing draws ever closer. Viewers will receive an access pass to all areas in the sacrifices it takes to reach the Olympics as well as untold stories involving some of the most unlikely Olympic icons.

One last nudge, a Discovery Eurosport original, goes behind the scenes with Summer Olympic legend Greg Rutherford as he bids to represent Team GB in the four-man at Beijing 2022 – and Discovery Eurosport is there all along because , in a twist, ‘Team Deen’ – led by pilot Lamin Deen – evolves throughout the programme. The one-hour documentary will premiere on Eurosport across Europe (excluding the UK) on February 1 at 7:00 p.m. CET and on Discovery+ in the UK from February 2.

A shiny curling shopy, an Olympic Channel documentary and produced by Frank Marshall and Mandalay Sports Media, takes an in-depth look at how, despite a lack of funding, five lowly women from Scotland came together for a shot at Olympic glory to win hearts of a nation. A brilliant history of curling will air on discovery+ in the UK, Norway, Sweden, Denmark, Finland and Italy on January 24 and will premiere on the Eurosport network on January 31.

Discovery’s approach to local storytelling is on display with the release of programming that will excite and engage local sports fans. Ahead of Beijing 2022, Discovery in hockey-mad Finland will go behind the scenes with the national ice hockey team as they ramp up their preparations for the Beijing Games. Leijonat kohti Beijing 2022 (translated: Lions Road to Beijing 2022). The 10-part documentary begins on Discovery’s free-to-air channel TV5 on January 24. Eurosport in France, meanwhile, will broadcast a feature-length documentary on freestyle skier Kevin Rolland. Resilience tells the story of the near-fatal accident suffered by Rolland and captures the touching moment when he meets his newborn baby for the first time.

Discovery’s 360-degree offering ahead of Beijing 2022 will give fans the chance to get up close with some of the athletes – including Dorothee Wierer, André Hoeflich and Charlotte Calla – as they pursue Olympic glory in Athletes to Watch, presented by Bridgestone (10 episodes). During the period of the Games itself, and in addition to the live action on the Discovery+ and Eurosport platforms, a daily digital broadcast Beijing Today***, sponsored by Bridgestone, will bring fans the latest reactions and analysis of the day’s action.

Scott Young, Senior Vice President, Content and Production, Discovery, said, “Discovery’s ambition for Beijing 2022 is an unparalleled live and remote production feat. With Discovery+, we’re the one place to watch all of the Olympic Games, showcasing all 109 events, the most ever at an Olympic Winter Games, from the urban sites of Beijing to the mountainous regions of Yanging and Zhangjiakou. Discovery covers all regions, locations and events for viewers across Europe.

“The Cube has been completely redesigned and expanded for Beijing 2022 and will be the ultimate storytelling tool. An eye-catching part of our coverage, we consider it to be at the forefront of broadcast innovation by combining cinematic vision and technology to revolutionize the presentation and analysis of sports. The studio aims to help our talented team of experts, presenters and producers tell the best stories in the most compelling way.

Young added: “In addition to our own team, we will be inviting friends and family of athletes to play a central role in our coverage. This exceptional initiative, developed by OBS, is designed to provide our viewers at home with an experience more immersive experience in our Olympic coverage.

“Discovery will give fans the opportunity to connect with the Olympic Winter Games in new ways, providing a seat at ringside while athletes connect with loved ones back home who were unable to travel. We are fully prepared to capture the passion of competition, every athlete’s story and unlock the power of the Olympic Games.”

A list of choices offering the best analysis

“Team Discovery” for Beijing 2022 includes a cast of 107 winter sports experts and presenters with a combined tally of 80 Olympic medals, including 26 gold medals. With an impressive total of 215 Olympic Winter Games appearances, Discovery’s team of experts will deliver unparalleled insight and expertise to millions of sports fans via discovery+**, Eurosport and the Eurosport app.

– – –

*Discovery will show Beijing 2022 across Europe, excluding Russia.

**Beijing 2022 will be available on Discovery+ in Denmark, Finland, Italy, Netherlands, Norway, Sweden and the UK. In all other European markets except Russia, the Olympic Winter Games Beijing 2022 will be available on Eurosport’s digital services. Eurosport TV coverage is available in all territories.

*** The daily Beijing Today digital show will be available on Discovery’s digital platforms in France, Germany, Italy, Poland, Spain and the UK

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