EBU members prepare for exceptional biathlon season ahead of Beijing 2022




EBU members prepare their coverage of the new 2021/22 BMW IBU World Cup biathlon season, which begins on Saturday in Östersund, Sweden, with last season’s long list of broadcasters already committed to cover the series and others about to reach an agreement to join the line up.

Nearly 300 athletes from 35 countries will take part in the season opener, as the world’s best biathletes battle for form and fitness ahead of the Beijing 2022 Olympic Winter Games from February 4 to 20, 2022.

The high audience figures for last season’s coverage are expected to be more than matched this season by a range of broadcasters that include:

ORF (Austria); PolSat (Poland); SRG SSR (Switzerland); Czech Television (Czech Republic); ARD & ZDF (Germany); TV2 (Denmark); ERR (Estonia); YLE (Finland); TV team (France); LTV (Latvia); NRK (Norway); Match TV & RTR (Russia); SVT (Sweden); RTVS (Slovenia); RTVS (Slovakia); AU: PBC (Ukraine); NBC News (United States).

New digital platforms

From this season on, biathlon fans will have more opportunities than ever to engage in the sport, following the recent launch by the International Biathlon Union of its new digital platforms: the very first official application of the IBU for iOS and Android; and a brand new website www.biathlonworld.com.

The official IBU app, available on Apple and Google Play Store, ensures that fans never miss a photo of their favorite athletes again, while also being able to follow competitions live through the integration of data and live statistics on the IBU website.

Commitment to sustainability

Meanwhile, the EBU partners with the IBU in its commitment to sustainable development, as the IBU strives to become a climate neutral sport by 2030.

The IBU recently joined the UN’s Race to Zero campaign, which commits signatories to reduce their carbon footprint by 50% by 2030. This season, all IBU organizing committees will provide detailed measurement CO2 emissions that will help them identify where to focus their reduction. efforts.

In September, the IBU launched an award for organizing committees to promote best practices in sustainable development at its events, which will be presented for the first time in spring 2022.

An Olympic season

A new venue in Otepää, Estonia, will join the World Cup from March 10-13, 2022, offering the penultimate event in the 10-stage series, which will conclude in Oslo Holmenkollen, Norway, March 17-20. 2022.

Robert Portman, Head of Winter Sports at Eurovision Sport, said: “We are looking forward to the biathlon season again. Last season’s viewership grew despite the difficult circumstances and we expect good performance across all platforms for the coming season. An Olympic season always brings added excitement to World Cup competitions. “

IBU President Olle Dahlin said: “The day before the start of the biathlon season is always a special occasion and this year, being an Olympic year, it’s even more exciting. Over the next four months, we will have the pleasure of seeing the best athletes in the world compete in the World Cups and the Olympics. It is a privilege that we do not take for granted.

In February 2020, Eurovision Sport and the IBU extended their long-standing partnership in exclusive media rights. The agreement begins in 2022 and runs until 2026, with an option for the IBU and EBU to extend it for four years.

Under the agreement, Eurovision Sport and its rights-holding members will have access to all annual World Cup events, as well as the annual World Championships, and various other IBU events, including the Cup. IBU, Youth World Championships and European Championships.

The agreement guarantees continuous unencrypted coverage of the world’s elite biathlon competitions to a global audience on multiple platforms.

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