A study from PRPioneer.com, a site dedicated to public relations news and advice, found that Idahoans drink enough beer during the holiday season to fill more than 36 Olympic-size swimming pools.
It’s well known that we overdo it during the holidays – from Christmas cookies and hot chocolate, to holiday lunches with all sides (and roast turkey as the centerpiece). Additionally, while Christmas alcohol is traditionally associated with cocktails such as eggnog, hot buttered rums, hot toddies, and wassails, the amount of beer we drink before Christmas is often underestimated. NYE. According to a recent survey, nearly 2 in 3 adults drink alcohol and more specifically, most prefer to drink beer over other alcohols (42%). So it appears that beer is indeed a party drink – new releases of Christmas beers are often a highlight of the holiday season for many aficionados. Seasonal beers often include complex craft beers, enhanced with Christmas flavors, fruitiness and spice.
The Methodology: While it’s no surprise that so many people enjoy drinking during the holiday season, the amount of beer consumed identified in the study is astounding. PRPioneer analyzed data showing how many gallons of beer are consumed year round in each state. They then conducted their own survey of 5,436 respondents to find out what proportion of their annual beer consumption occurs during the holiday season (Thanksgiving to New Year’s Eve). The resulting figure was used to divide into the number of gallons in an Olympic size swimming pool (660,000).
When those numbers are broken down by state, California (with the largest population) came out on top in gallons of beer consumed – over 936 Olympic-size swimming pools! However, the right folks at PRPioneer.com then weighted the state’s population figures to establish a ranking of beer drinkers over the holiday season, placing Idaho in 27th overall.
Top 5 states of beer drinking during the holiday season (weighted by adult population):