Kathy Carter on the State of the LA28 Games

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Last September, Kathy Carter took over as CEO of LA28, adding operational functions to her existing business responsibilities as chief revenue officer. In the final days of the Beijing Olympics, Carter sat down with SBJ to discuss the status of preparations for those Summer Games.

On his goal since becoming CEO:

One of the things I spent a lot of time on this year is what you need to do to build a business that will basically have 4,000 to 5,000 people, plus 75,000 to 100,000 volunteers. How do you run a business of this size? It’s the boring thing to write, but it’s the most important thing about whether or not we can hire our employees, who are our most important asset.

Carter, the CEO of LA28, is now in charge of managing the operational side of these Games, as well as the commercial one. Images: getty

On the process of determining the full sports program for LA28:

We try to put data in place so that we can make decisions that are not just based on our intuition, but on what is really going to be additive for our Games and for the engagement of the LA community, or the wider landscape fans across the country, if not globally. And it will be something that will be eminently Los Angeles.

On LA28’s support of Salt Lake City’s bid to host the Games in 2030 or 2034:

We are very supportive of anything that will continue to drive the Olympic and Paralympic movement in our country, and we believe that hosting national games is part of that strategy. We just have to make sure that we are able to accomplish the Summer Games, and the economic responsibility that we have to do so in a way that is responsible for the taxpayers of Los Angeles, [for whom] it won’t cost a penny. We’re not going to, just never will; we will provide them with value.

On whether LA28 should expand its reach beyond Los Angeles:

We will expand people’s ability to tell the story of LA or tell the story of their sport or their integration into the Olympic and Paralympic movement. We don’t have to be the only voice of this, we actually need to encourage and empower other people to tell their stories about their inclusion. And that’s actually the beauty of what we think of LA, this whole idea of ​​co-creation. We don’t have to own it, we have to empower it.

On LA28’s long-term goal of influencing the sports industry:

This is an opportunity to have a cultural change in our industry. We will be, and already are, a very diverse organization of which we are truly proud. We will never be satisfied, but we hope that on the journey we will relaunch a whole new wave of executives in the industry who have had a wonderful experience that they may not have had the opportunity to have. otherwise. so in our traditional landscape of sports and entertainment.


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