KU Athletics strategic plan emphasizes football, basketball and Olympic sports


LAWRENCE, Kan. (WIBW) – KU Athletics has developed a strategic plan that focuses on and emphasizes Jayhawks football, basketball and Olympic sports with planned campus-wide renovations, NIL support and recruiting .

University of Kansas Athletics says that on Wednesday, October 26, he unveiled his strategic plan to serve as a roadmap to future success in the world of college sports.

KU said the name of the strategic plan is the phrase “To the Stars,” a nod to the Kansas state motto “Ad Astra per Aspera” – to stars through hardship.

The University noted that the purpose of the plan is “to profoundly improve the lives of student-athletes through an unparalleled commitment to academic enrichment, health and wellness, character development, and the pursuit of life.” competitive excellence. Together, we will unite all Jayhawks as we inspire our college community, our alumni, our donors and our fans.

According to KU, the plan is not rooted in any critical values ​​for him and the athletic department:

  • Integrity
  • Responsibility
  • Commitment to Excellence
  • Elasticity
  • Optimism
  • Inclusiveness
  • Authenticity
  • Competitiveness
  • Unity

The plan outlines strategic priorities which include, but are not limited to:

Culture development, leadership and integrity: The University plans to finalize the plan and create a team of Culture Ambassadors to define and embed the nine values ​​and develop additional opportunities for people and team building. It will also train staff and develop leadership roles for them to increase their engagement with organizations like the NCAA and create a leadership academy. Finally, it will promote opportunities for student-athletes to lead by example through world-class programs and initiatives.

Competitive Excellence: Sport Improvement, Recruitment and Resources: KU plans to foster a culture of championship wins and playoff success with national recognition through clear annual improvement expectations and 5-year performance plans. It will also maximize recruitment efforts through infrastructure investments specific to the needs of sports programs. It will also maximize financial resources to support athletes and coaches, prioritize competitive salary, annually review and improve travel budgets, continue scholarship programs, and develop personalized marketing.

In this area, KU has also included relentless investment and support in Kansas Football to support the program’s enduring success. He said that includes transforming the Anderson Family Football Complex and David Booth Kansas Memorial Stadium to provide a “world-class” facility. It also plans to recruit and retain elite coaches and staff and provide significant NIL support and resources to create opportunities for Kansas football student-athletes.

KU also pledged to invest vigorously in Kansas men’s basketball to maintain a legacy of success after winning the 2022 NCAA Championship. elite, as well as the support and resources of NIL.

Capital projects: In this area, KU has promised to invest in all facilities and infrastructure to position a portfolio among the best in the Big 12 and the top 25 in the country. This includes a 10-year facility master plan that maintains security, prioritizes facility needs, develops fundraising strategies, significantly improves Wi-Fi, and matches financial resources. This includes the football and baseball fields as well as the basketball court.

KU planned to transform the game day experience at David Booth Memorial Stadium with a redesigned seating bowl design, expanded concessions, accessible restrooms and seating locations, improved lobby circulation, and new and improved amenities. diversified. It will also create year-round usable space for larger-scale activities to generate economic impact. It will also enhance the Anderson Family Football Complex with a holistic experience through spaces dedicated to sports performance, nutrition, sports medicine, meeting rooms, and technology and recruiting and culture-building spaces.

Renovations at Allen Fieldhouse will enhance gaming and seating experiences with new technology that includes video cards, lighting and sound systems. It will also improve the fan experience through lobby renovations that include concessions, restrooms, aesthetics and branding as well as an expansion of the team store.

Renovations at Hoglund Ball Park include improved locker rooms and a new players’ lounge. It will also assess, plan and create a funding pathway for a meaningful reimagining of the stadium focused on the fan experience.

Name, image and likeness: In this area, KU plans to implement the four pillars of Jayhawks Ascend – personal brand management, NIL protection, KU resource engagement, and post-KU readiness – to provide student-athletes with support in the changing space. . He said it will maximize current resources, continue to grow NIL opportunities by an additional 25% over two years, develop innovative new ways to engage with fans, and prepare students for the financial challenges that NIL can bring.

KU said it plans to use internal and external resources to better position students in the NIL infrastructure. He said it would boost innovation, focus on football, basketball and Olympic sports, and rely on third-party experts. He will also continue to educate about NIL and its impact on competitive excellence through consistent communication.

Other areas of the plan include inclusive excellence that promotes diversity, equity, inclusion and belonging, student-athlete mental and physical health wellness, student-athlete experience , engagement with campus, community and fans, philanthropy development, relationships and partnerships , Financial sustainability through financial planning and revenue generation and the changing landscape of higher education and college sports.

KU noted that the plan was created by a 46-person committee that spent more than 14 months on the elaborate and comprehensive plan. He said more than 4,000 people were interviewed during the process in a commitment to diverse perspectives.

The University said the plan focuses on the values ​​of the athletics department, inclusive excellence, student-athlete well-being and experience, community engagement, philanthropy, financial sustainability and sustainability. other areas critical to success.

Director of Athletics Travis Goff said he is committed to continuing to update the plan as college sports continue to evolve.

To read the full plan, click on HERE.

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