Lithuania fines Olympic Casino for illegal promotion

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Olympic Casino, a gambling company operating in the Baltic countries, again encountered regulatory problems in Lithuania. The operator was found guilty of inducing people to bet through an advertisement, which is strictly prohibited in the country.

Olympic Casino invited people to play

Lithuanian Gambling Supervisory Authority, the country’s gambling regulator, discovered that Olympic Casino was featuring an advertisement on its website promoting Setanta Sports, a sports television network operating in the Baltics. However, the operator went further and encouraged sports fans to bet on sports as well.

The advertisement in question invited sports fans to watch famous sporting events such as the Spanish football championship La Liga, the Italian league Serie A and other famous events such as WTA tennis. It has promoted Setanta Sports as a premium sports broadcast provider, covering most famous sports games.

The announcement would have been good if Olympic Casino hadn’t invited players to “be part of the game” before listing all the details on how players can make deposits and bet on the platform.

The operator was slapped with a fine

According to the Supervisory Authority, Olympic Casino’s advertisement violated Article 10, paragraph 19 of the Lithuanian Gambling Laws, which stipulates that companies must not encourage people to gamble. Because this ad violates gambling laws, the regulator fined the operator approximately $25,700.

The regulator has criticized the operator for using sports broadcasts to surreptitiously market its products to sports fans nationwide. The regulator said it was clear that Olympic Casino did not just want to inform customers about the possibility of watching sports on Setanta Sports, but was actively promoting its gaming products, enticing people to bet.

Nevertheless, the Supervisory Authority noted that Olympic Casino can still appeal this decision if it believes that its advertisement did not promote gambling.

This is not the first fine imposed on Olympic Casino by the Lithuanian regulator. Last May, for example, the operator received a similar fine for again promoting gambling on its website and encouraging Lithuanians to play casino games. Two months prior, the operator was also fined $25,700 for advertising a poker tournament on its website and actively encouraging people to participate in the event.

However, Olympic Casino is not the only operator to break Lithuanian regulations. In August, the authority cracked down on Betsson and Tete-a-Tete Casino. The first site invited people to play by sending promotional emails, while the second accepted bets from foreign customers.


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