Momentous Announces $6.5 Million Series A

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PARK CITY, Utah–(BUSINESS WIRE)–Momentous, a leading human performance company focused on supplementation and nutrition, today announced its $6.5 million Series A led by DSM-Venture. Series A follows last year’s merger with Amp Human and the April announcement of a partnership with Andrew Hubermanwho will serve as scientific advisor for the brand.

The funds will be used to help support the launch of new products and technology developments that will begin rolling out later this year, largely through a strategic partnership with the DSM-backed personalized nutrition company and brand incubator. Hologram Science.

“At its core, Momentous’ mission has been to provide best-in-class products to high-performance users in an industry that can often be watered down and difficult to navigate as a consumer,” said Momentous CEO Jeff Byers. . “Over time, we have achieved this by developing products with some of the brightest minds across multiple disciplines in the human performance space. Because of this, we have earned the trust of over 200 professional sports franchises and college athletic programs to help fuel and replenish their athletes, as well as the U.S. military, which awarded Momentous eight contracts to help develop high-performance solutions for the brave men and women who protect our country. At this stage of our growth, we are excited to align with Hologram Sciences and DSM Venturing, to grow the brand to new heights and revolutionize our holistic approach to wellness in the future.

Hologram Sciences helps rapidly grow and deliver consumer brands to help people live healthier, more fulfilling lives by reimagining the future of nutrition – bringing together proven science, pioneering technology and habit building. to create truly personalized solutions that foster lasting relationships with consumers.

The partnership allowed DSM Venturing to lead the round and join the impressive roster of Momentous athlete-investors to support the development of advanced personalized nutrition solutions and technologies for customers leading high-performance lifestyles. .

“We are delighted to announce our exclusive partnership with Momentous, as they continue to grow at the forefront of human performance,” said Hologram Sciences CEO Ian Brady. “This partnership is Hologram’s third personalized nutrition initiative and paves the way for exciting innovations that will leverage our personalized nutrition solutions, evidence-based supplementation, pioneering technology and habit-building techniques. to support the achievement of a successful life in sport and in life.”

DSM Venturing is the venture capital arm of DSM, the global leader in health, nutrition and biosciences. DSM Venturing provides financing, mentoring and support to high-potential start-up companies that align with the company’s mission to enable a healthier future for people and the planet.

Joining the impressive group of athlete-investors that already includes players like NBA All-Stars Jrue Holiday (Milwaukee Bucks) and Al Horford (Boston Celtics), NFL Pro Bowlers Kyle Rudolph (Minnesota Vikings) and Ndamukong Suh , former professional skateboarder Rob Dyrdek, and IRONMAN champion Lucy Charles-Barclay is Tour de France winner and Olympic champion Geraint Thomas, IRONMAN champion, Olympian and World Tour cyclist Cam Wurf, Olympian and winner of the Boston Marathon Des Linden and former NFL professional pitcher Luke Kuechly.

“Training and recovery as a player were two things that I took very seriously, especially from a nutrition perspective, and it’s something that is often overlooked in day-to-day wellness,” said said new Momentous investor Luke Kuechly. “I always felt that what I put into my body to support my training and recovery was something I could control in an environment where so much is out of your hands. Although I no longer compete on the field of football the training and fitness component of my life has continued Momentous is a brand that provides solutions that allow me to maximize my training and experience the ongoing performance and recovery benefits that I took so seriously as a player. Having spent several years with Jeff as a teammate on the pitch, I’m delighted to have him back as teammates in the business world. He and the Momentous team have done a great job with the brand and I’m thrilled to join now as an investor as we continue to provide products and solutions for all fitness enthusiasts.

ABOUT MOMENTOUS:

Based in Park City, Utah, Momentous is a holistic wellness and nutrition company, whose mission is to enable the relentless pursuit of progress in health and performance. Designed by the brightest minds in performance athletics, but available for everyday wellness enthusiasts, Momentous is the first and only supplement brand to create formulas directly with experts from each of the four sports leagues. American majors, launched in 2018 with a line of products designed by performance managers and dietitians from the NFL, NBA, NHL and MLB. In 2021, Momentous merged with Amp Human to bring the two brands together under the Momentous brand identity. Amp Human’s flagship product, PR Lotion, releases the natural electrolyte bicarb to neutralize pH in muscle during exercise, enabling athletes – from professional to recreational – to train harder, perform better and to recover faster. PR Lotion is used by NHL, NFL and NBA teams and athletes, and is the training product of choice for IRONMANChampions, Tour de France winners and Olympians. For more information, please visit www.livemomentous.com.

ABOUT SCIENCE HOLOGRAMS:

Hologram Sciences is a consumer-focused health technology company that helps people feel healthier and feel better through innovative personalized nutritional solutions. Supported by DSM, Hologram Sciences brings together the latest evidence-based supplements, pioneering technology, and habit-building techniques to create holistic, truly personalized offerings that foster deep and lasting relationships with consumers. Hologram Sciences is passionate about helping people overcome obstacles to feel better every day; grounded in transparency, proven clinical science, and committed to creating fully inclusive and equitable products and organization. More information can be found at www.hologramsciences.com

ABOUT DSM VENTURING:

DSM Venturing is the venture capital arm of Royal DSM, a global health, nutrition and biosciences company that applies science to improve the health of people, animals and the planet. DSM’s goal is to create a better life for everyone. DSM’s products and solutions address some of the world’s greatest challenges while simultaneously creating economic, environmental and societal value for all of its stakeholders – customers, employees, shareholders and society as a whole. The company was founded in 1902 and is listed on Euronext Amsterdam. www.venturing.dsm.com


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