Newcomers name Olympic hero as AFLW leader

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PORT Adelaide has named three-time Olympian Juliet Haslam as head of the AFLW.

The Power is one of four teams – along with Essendon, Hawthorn and Sydney – to join the NAB AFLW competition in the 2022/23 season.

Haslam represented Australia in hockey at the 1992, 1996 and 2000 Olympics, winning two gold medals and being part of the Australian Women’s Team of the Century.

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“We are delighted to announce Juliet Haslam as our first AFLW Director. Great women have always been at the forefront of our club and Juliet continues this legacy,” said Matthew Richardson, CEO of Port Adelaide.

“She brings a wealth of knowledge and personal experiences to elite women’s sport, both as a player and as an administrator.

“Upon retiring as a player, Juliet has built an impressive career in business, marketing and consulting working for various organizations including Coca-Cola and Sarah Homes.


Juliet Haslam is Port Adelaide’s first appointment to the club’s AFLW program before entering the competition. Photo: Port Adelaide Football Club

“She has also served on the Boards of Directors of Hockey SA and Hockey Australia, as well as the SA Sports Institute and the Board of Governors of the SA Hall of Fame. Most recently, Juliet worked with the Gold Medal of the Australian Institute of Sport. Ready ‘helping to prepare Australian Olympic athletes for the Tokyo Games, which has been one of Australia’s most successful Olympic performances. ”

Richardson said Haslam’s experience working with elite athletes in a variety of sports made her very useful for a wide-ranging role, which includes football operations, culture, coaching appointments. , list management and high performance.

“To be the first official appointment to the club’s AFLW program is an honor and an opportunity that I look forward to,” said Haslam.



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12. August 2021. 16:59

Nat Edwards and Sarah Black discuss what the expansion means for the competition

“I have been following the development of the AFLW competition closely over the past five years, and now to have this opportunity to participate and help build a successful program at my club is incredibly exciting.

“I am excited about the club’s bold vision, including the transformation of the Alberton Oval neighborhood and the important role AFLW will play in shaping the future Port Adelaide football club.

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“Our female athletes will benefit from world-class training facilities and Alberton will transform into a national broadcast venue for AFLW. Providing future generations of young girls and women with a path to represent Port Adelaide on the national stage is inspiring.

“Although my history with the club brings back fond memories to me, I am most excited about the future of the club, AFLW being an important part of it.

“Most importantly, Port Adelaide is inclusive, progressive and professional. I look forward to starting and building an AFLW program that will give us our best chance for success.”


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