NCAA President Marc Emmert made several comments at a controversial press conference Wednesday, headlined by his claim that being a university president is “”hardest job in america. “
Emmert also touched on the profitability of Olympic sports in varsity athletics. He said no Olympic sport, no school, is cash-positive, adding that “the problem with marketing is that Olympic sports don’t fit.”
Emmert says there is no Olympic sport at any university with positive cash flow.
I would dispute this somewhat by watching a few SEC baseball shows …
-Bryan Fischer (@BryanDFischer) December 8, 2021
The statement caused a stir, with several members of the media suggesting that Emmert may not have included widely profitable sports such as basketball and baseball when referring to Olympic sports.
I’m not sure if Emmert included baseball as an “Olympic sport,” but for a story I researched about five years ago, about half to one-third of the SEC’s baseball programs are profitable. https://t.co/0z89A9UO3s
– Ross Dellenger (@RossDellenger) December 8, 2021
Emmert also said the NCAA had initiated “a number” of investigations into schools for violating NIL rules, but did not give details.
He also said the organization “badly needs Congress to act” on a universal NIL policy, as the NCAA does not have good data on the agreements being signed across the country.
“The leaders of Congress would very much like to do it, but they are not very optimistic about the possibility of doing it,” he said.