Strive makes smart apparel accessible to individual athletes


ASM Global has signed a new long-term partnership with ChargeFuze to continue adding the company’s portable mobile phone chargers for fans to use in sports and entertainment venues. The agreement covers ASM Global’s global portfolio of more than 350 arenas and stadiums, but will initially focus on US and European venues.

Fans will be able to scan a QR code inside ASM Global locations to access ChargeFuze’s portable chargers, which contain short cables to fit all major smartphone brands. Compact portable devices allow fans to charge their phones on the go without having to wait at a charging station, allowing them to return to their seats or continue their in-stadium experience, which usually includes using their phone as a mobile ticket or the payment of concessions. When a fan has finished charging their phone, they are asked to return the charging device to kiosks at a venue for ChargeFuze to reuse the charger for future events.

ChargeFuze is currently already available at ASM Global venues such as US Bank Stadium, Allegiant Stadium, Oakland Arena, RingCentral Coliseum, Gila River Arena, Greek Theatre, Target Center, Fiserv Forum, Mechanics Bank Arena, Pechanga Arena, Toyota Arena, Prime F Osborn III Convention Center, VyStar Veterans Memorial Arena, INTRUST Bank Arena, Cowtown Coliseum and Tech Port Center + Arena. The expanded agreement names ChargeFuze the official charging provider for ASM Global, which also operates major sports venues such as the NBA’s Barclays Center, FTX Arena and Paycom Center, as well as NRG Stadium and Caesars Superdome in the NFL.

ChargeFuze, which raised a $5 million seed round in March, expects to eventually reach more than 100 million fans per year through 20,000 events hosted annually across ASM Global sites. Apart from venues operated by ASM Global, ChargeFuze’s commendable chargers are also available to fans at SoFi Stadium, Gillette Stadium, Tropicana Field, Spectrum Center, and Arena.

One of ChargeFuze’s biggest partnerships to date is its deal with Chase to provide 5,000 Charging Units to fans at the US Open, which kicked off Monday in New York and will run through September 11. As sponsor of the tennis tournament, Chase covers the entire cost. ChargeFuze chargers, which sometimes come with rental fees for fans.

During The Open, fans can pick up Chargers at any of the 16 Chase-branded kiosks located throughout the USTA Billie Jean King National Tennis Center. The 5,000 units represent an increase from the roughly 3,500 ChargeFuze devices offered by Chase at last year’s US Open. The units are expected to be used by over 45,000 fans throughout the tournament.

“Most people come to the Open and spend so much time here, it’s a real benefit to be able to charge your phone without having to leave your phone anywhere or be glued to a machine,” Kate said. Schoff, executive director of sports and entertainment marketing. for JPMorgan Chase & Co, SportTechie said.

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