Survey Reveals Overseas Views of Beijing Winter Olympics


More than 70% of foreign respondents followed the Beijing Winter Olympics

People in their 20s and 30s watched the most intently

the beijing The 2022 Winter Olympics have attracted worldwide attention, especially among overseas youth. According to the data, 73.2% of respondents said they had followed the Beijing Winter Olympics to varying degrees. The younger the respondents, the higher the proportion of people who are “very interested” in the Beijing Winter Olympics, with 75% of respondents in their 20s and 30s after the Winter Olympics.

Among those who follow the Beijing Winter Olympics, 81.4% follow the event on television, far ahead of other media in following the games. Global viewership of the Beijing Winter Olympics hit an all-time high, setting new records in terms of broadcast length, technology and content production, according to a press conference held for the Winter Olympics from Beijing. Based on the data, respondents paid the most attention to “live competitions” as well as “medal count and competition results”, 53.9% and 50.9%, respectively. Star athletes, the Opening and Closing Ceremonies and life in the Olympic Village were popular aspects of the games.


Praises from abroad: professional, exciting and friendly were the main key terms

Thomas Bach, president of the International Olympic Committee (IOC), said in his speech at the closing ceremony of the Beijing Winter Olympics that “these were truly exceptional games”. In the survey, overseas respondents also said they were deeply impressed with the Beijing Winter Olympics, with the main words associated with the event being professional, exciting and friendly.

According to the data, respondents believe that China the successful hosting of the Winter Olympics in the face of COVID-19 had a positive impact mainly in the areas of “carrying forward the Olympic spirit and promoting unity and solidarity between countries” (32.1%) and “promote sports and cultural exchanges between countries of the world” (31.7%).


More than 70% of respondents agree with the slogan “Together for a shared future”

“We all yearn for love. So let’s go hand in hand. Together for a common future, you and I can touch the sky.” As the promotional song for the slogan of the Beijing Winter Olympics, “Together for a Shared Future” was widely sung during the event. Statistics show that “Together for a shared future”, the slogan of the beijing The 2022 Olympic and Paralympic Winter Games have been widely accepted by the international community, with 71.6% of overseas respondents agreeing with the slogan.

“Together for a shared future” is China sincere invitation to the world, conveying the positive expectations of 1.4 billion Chinese people. Sun Weijia, director general of the Office of the Department of International Cooperation and Counselor Exchange of the State Council (COSC), said in an interview with that the slogan reflects the harmony between the Olympic values ​​and the vision of a community with a shared future for humanity. The song is a substantial development of the Olympic values ​​by this shared community. It is also the best interpretation of the Beijing Winter Olympics vision.

Yan Jiarong, spokesperson for the Beijing 2022 Olympic and Paralympic Winter Games Organizing Committee, previously said that the slogan “Together for a shared future” is the Chinese interpretation of the Olympic motto “Faster, higher, stronger – Together”. “Together for a shared future” aims to enable every sports fan to achieve their dreams.


With impressive scientific and technological innovation, the “Green Olympics” has become a highlight

The high-tech elements of the Beijing Winter Olympics can be seen everywhere. The science and technology as well as the green and sustainable concept of environmental protection that made these Olympic Games possible have received considerable attention and recognition from the international community. The “High-tech Olympiad” highlighted the new image of a smart China35.7% of respondents believing that China is a country distinguished by rapid technological development.

Data shows that 54% and 30% of respondents reported positive changes in their perception of China scientific and technological innovation and ecological protection efforts. 21% of respondents said the Beijing Winter Olympics eased their worries China would struggle to meet its environmental commitments, such as reducing carbon emissions.

Of those who watched technology highlights from the Beijing Winter Olympics, 56.3% expressed interest in China green power supply and 45.3% in service robots. In addition to these two items, self-driving vehicles, VR guidance system, 5G+8K ultra-HD cloud streaming, natural CO2 refrigeration systems with near-zero carbon emissions, and hydrogen vehicles accounted for more than 30 % of respondents.


Young people are the demographic most willing to come China and learn more about the country

Respondents from Russia, Italy and the United Kingdom have the most favorable opinion China

Russia (88%), Italy (78%) and the UK (67%) were the top three countries for respondents with a favorable opinion of China during the Beijing Winter Olympics, followed by United States and Canada (more than 50%). Young people were more likely to have a favorable view of Chinawith 56% of respondents in their 20s and 61% of those in their 30s.

In addition, the survey results show that Russia, Italy and the United Kingdom represent 72%, 71% and 49% of respondents who wish to come China and learn more after watching the Beijing Winter Olympics. The younger the respondent, the more he expresses his desire to visit China and learn more about Chinawith 53% of respondents aged 20-29 ready to visit China in person. High-tech facilities, safe epidemic prevention measures, diverse cultural experiences, rich culinary experiences and friendly volunteer services, the Beijing Winter Olympics visually projected an image of China in its entirety. Several international respondents expressed their desire to know more about China.


The Beijing Winter Olympics stimulated China picture

Prejudices against human rights and democracy in China has been reduced to some extent

The Beijing Winter Olympics were the first global sporting event staged as scheduled since the COVID-19 outbreak. Holding such a big event on time is a historic achievement and plays a positive role in improving China international picture. Among respondents from 10 countries watching the Beijing Winter Olympics, 20% clearly expressed that their impression of China had changed for the better.

Looking at the Beijing Winter Olympics, respondents were found to have the highest percentage of positive changes in their impression of China scientific and technological innovation and its cultural industry, at 54% and 52%, respectively. Additionally, over 40% of respondents reported a positive change in their opinion of China in the fields of economic and financial development, the strength of winter sports, the realization of the fight against COVID-19 and epidemic prevention, transportation and travel, etc.

In addition, the Winter Olympics helped dispel misconceptions about China. Shi Anbin, a professor at Tsinghua University’s School of Journalism and Communication, argued that the Beijing Winter Olympics broke the “bashing” common to some Western media by leveraging participatory and immersive means. of “third-party communication”. This included individuals, such as Eileen Gu, Su Yiming and Yuzuru Hanyuthe adorable mascot of the Beijing Winter Olympics, Bing Dwen Dwen, the “robot bartender”, as well as videos showing players enjoying meals and interacting with local volunteers.

In this survey, to the question “From your point of view, what misunderstanding about China could be knocked out by the Beijing Winter Olympics?” answered the highest percentage of respondents, “worried about the human rights situation in Chinaand “the lack of democracy in China“. In addition, the misconceptions of foreign respondents about “China struggles to meet its environmental commitment to reduce carbon emissions” and the “China threat theory” have diminished to some extent, thanks to the Beijing Winter Olympics.

Sports diplomacy, people-to-people diplomacy and cultural exchanges have played a positive role in promoting China international picture. The Beijing Winter Olympics served as a window to understand China and let the world know more about the true and the beautiful China.

The survey was conducted by and ePanel. Taking into account the number of medals won by each country at the last Winter Olympics, as well as the country’s population, economic influence, intercontinental distribution and other factors, foreign citizens between the ages of 20 and 69 years from 10 countries were randomly selected from the International Professional Survey sample database. . Questionnaire design, sampling, survey and analysis were conducted in accordance with international market research standards and ESOMAR ethics. The survey results objectively reflect the feelings and views of foreign respondents on the beijing 2022 Winter Olympics.

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