UFC collaborates with Special Olympics


The “UFC Performance Institute Tour” takes place on November 12 at the UFC Performance Institute in Shanghai. Photo provided to chinadaily.com.cn

Athletes participate in the “UFC Performance Institute Tour”

Ultimate Fighting Championship, the world’s premier mixed martial arts organization, announced Saturday a collaboration to support Special Olympics, a global movement unleashing the human spirit through the transformative power and joy of sport. The “UFC Performance Institute Tour,” which included a donation ceremony and a training session with Special Olympics athletes, took place Nov. 12 at the UFC Performance Institute in Shanghai.

As a sports brand, the UFC recognizes the global commitment of Special Olympics, the continued dedication of Special Olympics East Asia to the region, and the profound impact of its program at the community level in China. In recognition of the performances of Special Olympics athletes in China, the UFC presented the “UFC Performance Institute Tour” as an introduction to the UFC Performance Institute Shanghai (UFC PI) as well as a personal training session.

The “UFC Performance Institute Tour” was a comprehensive exploration of UFC PI, China’s premier multi-disciplinary mixed martial arts research, innovation and training center, which serves as the Olympic Committee‘s official high performance training center. Chinese. UFC PI offers athletes a comprehensive portfolio of services, including world-class training, performance standards diagnostics, and comprehensive medical and manual therapy services for maintenance, injury prevention, and rehabilitation.

As part of this initiative, the UFC donated 100,000 yuan to the Shanghai Charity Foundation, which has continuously supported Special Olympics’ ongoing efforts in public welfare activities in China. Sharing a similar vision, the UFC’s corporate social responsibility program, #UFCInTheCommunity, works strategically with partners, sponsors and athletes to develop additional charitable programs and funding streams to help strengthen and inspire the community. local. For more information, please visit www.UFC.com/foundation.

Kevin Chang, UFC Senior Vice President and Head of Asia, said, “The UFC is proud to work with Special Olympics athletes to provide an introduction to the renowned UFC Performance Institute. As an organization, our goal is to support and showcase the transformative power of sport.”

Freda Fung, Regional President and General Manager, East Asia, said, “As the world’s largest sports organization for people with intellectual disabilities, Special Olympics transforms lives through the joy of sport, every day. , everywhere. We are thrilled to welcome such partners with strong social responsibility like the UFC to join us in spreading the message that people with intellectual disabilities can and will be champions when given the opportunity. »

Sum Huang, CEO of Endeavor China, said, “Following the appointment of Endeavor athletes Li Na as Special Olympics Global Ambassador and Su Yiming as Special Olympics Ambassador for Asia East, Endeavor is embarking on another collaboration with Special Olympics through this partnership with the UFC. We will continue to work together to promote the development of Special Olympics by promoting the integration of the best Chinese athletes, connecting the best international sports IPs with Special Olympics athletes and creating an atmosphere of “acceptance, equality and respect “for people with intellectual disabilities”.

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