USA Swimming and USA Track & Field Select One & All to Lead Joint Sales Effort

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COLORADO SPRINGS, Colorado. — USA Swimming, the national governing body for swimming in the United States, and USA Track & Field (USATF), the national governing body for track and field, distance running and race walking in the United States, today announced the appointment of One & All as the go-to agency to lead organizations’ collective sponsorship sales efforts ahead of the Paris 2024 Olympic Games.

USA Swimming and USATF highlighted the agency’s creativity, cutting-edge analytics and outstanding track record of helping organizations make an impact as key factors in their selection.

“Our goal in this process was to identify an agency for the years ahead that shares our values ​​and vision and can secure partnerships to elevate our respective sports while providing the resources our athletes so deserve,” said Tim. Hinchey, president and CEO of USA Swimming. I said. “By combining the strengths of USA Track & Field and USA Swimming, we can compete with any sports property around the world. We have been diligent in our process and believe One & All is uniquely prepared to help us revolutionize Olympic sponsorship in this country on our journey to Paris and beyond.

“At USATF, we pride ourselves on our forward-thinking and innovative approach to driving business success,” said USATF CEO Max Siegel. “Combining our strengths with those of USA Swimming, there is no more marketable or successful sports property. This allows us to fully galvanize sponsorship opportunities for our NGBs and athletes. We look forward to working with One & All as we look to Paris 2024 and LA28 to expand our partners and pioneer in the market with USA Swimming.

One & All will be responsible for developing sponsorship marketing materials, programs and strategies for the joint selling effort. The Company will assist in identifying, soliciting and/or engaging potential sponsors for USA Track & Field and USA Swimming and any or all of its official rights, events and media opportunities. One & All will work to engage potential media and content partners as two of the strongest National Federations in the world of Olympic sport embark on a journey of transforming the way sponsors interact with major country’s sports and Olympic superstars.

“As a purpose-driven agency, our goal is to connect communities to causes on a deeper level to create measurable value for our clients,” said Denise Wong, CEO of One & All. “Our team is eager to deploy the innovations we recently launched in the digital, analytical and experiential domains to help the USATF and USA Swimming transform sponsorship opportunities and expand social impact for athletes and their sport. “


About the USATF

USA Track & Field (USATF) is the national governing body for track and field, distance running and walking in the United States. The USATF encompasses the world’s oldest organized sports, some of the most-watched events on Olympic broadcasts, the #1 crowdsourced high school and college sport in the nation, and more than 30 million adult runners in the United States. For more information about the USATF, visit www.usatf.org.

Contact: Natalie Uhl, Communications Coordinator, USA Track & Field, [email protected]

About Swimming in the United States

As the national governing body for the sport of swimming in the United States, USA Swimming is a 400,000 member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and to advance in the sport through clubs, events and education. Our membership consists of swimmers from the age group to the Olympic team, as well as coaches and volunteers. USA Swimming is responsible for the selection and development of teams for international competitions, including the Olympic Games, and strives to serve the sport through its fundamental objectives: to build the base, to promote the sport, to achieve success in competition. For more information, visit www.usaswimming.org.

Contact: Molly O’Mara Fillmore, Director of Communications, USA Swimming, [email protected]

About One&All

One & All exists to help its corporate and nonprofit clients solve the world’s most pressing challenges. With a strong commitment to diversity and inclusion, the agency delivers data-driven solutions that create real and powerful connections between organizations and people to fuel growth and impact. With employees across the United States, One & All helps clients through data and analytics, branding and advertising, consulting services, and digital and social campaigns. One & All are experienced, digitally-focused, content-savvy marketers with a strong spirit of innovation.

Contact: Jennifer Houston, One&All, [email protected]


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