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eBay expands authentication service to include trading cards

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Andre Cohen


eBay will now offer authentication services for trading cards sold on its platform through an extension of the company’s authenticity guarantee program. The service is available from sneakers, watches and handbags, but will now include all unrated sports and non-sports cards sold for at least $750 on eBay in the United States

The move aims to bolster eBay’s position as a collectible card marketplace after card transactions accounted for $2 billion on eBay in the first half of 2021. The company says that on average a sports card has been bought every second on eBay in 2020. Later this year, eBay plans to expand its Authenticity Guarantee service to all graduate patch cards, autographs and jersey sold for $250+.

eBay’s Authentication Program will allow sellers to ship their eligible cards to thirdparty Certified Collectibles Group to inspect the physical quality of the card, a process that includes computer-driven magnification and X-ray fluorescence. A QR code is then placed on the card packaging and sent to the buyer, who can scan the QR code with his mobile phone to see proof of authentication details.

“More time at home has been a boon for collecting, and as hobbies turn into investments, authentication services in high-value categories have become a priority for enthusiasts and hobbyists” , Dawn Block, vice president of collectibles, electronics and home at eBay, said in a statement.


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