The World Curling Federation and Infront have renewed their media and marketing partnership through the end of the 2029-30 season, encompassing two four-year Olympic cycles.
The partnership, which began in 2008, will allow Infront to continue its event marketing role for the World Men’s, World Women’s and European Championships while integrating its services into the new Pan-Continental Curling Championship launching in November 2022. They will also manage straight media in selected markets around the world.
The partnership also allows Infront to provide advice on additional leagues on a case-by-case basis throughout the duration of the contract.
In a new aspect of the partnership, the World Curling Federation and Infront will also establish a Digital and Data Working Group. This group will hold annual workshops, enabling constant improvement and optimization of measures in the marketing of events.
World Curling Federation President Kate Caithness said: “We are delighted to extend our partnership with Infront Sports & Media. We’ve worked together for a number of years and they’ve been a key part of the increased merchandising and marketing efforts around our elite level championships.
“Infront is a driving force behind many of our long term marketing partners and this contract renewal positions the Federation to continue to develop and improve this aspect of our championships and attract other exciting partners to our sport. “
Stefan Krauss, Vice President Winter Sports, Infront, said: “We have worked with the World Curling Federation for many years now and this partnership continues to go from strength to strength. It is a fascinating sport that requires excellent strategic skills and a strong team spirit, which is reflected in the successful leadership of the organization. He’s enjoying a surge in popularity again as he looks to prepare for the upcoming Winter Olympics and I’m looking forward to seeing how we can jointly capitalize on that interest and capitalize on the marketing opportunities we already have. created.
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