Your GPS watch can now generate personalized emails from outside


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What if you could receive email updates from Outside Run made just for you, using inputs from your GPS watch, using your daily workouts and training runs? If you’re recording runs with a Garmin, Suunto, Coros or Polar GPS watch, look no further.Imagine you’re a 32-year-old runner, eating mostly plant-based, and training for your first marathon this fall. Last week you drove 35 miles, 90% on Seattle, Washington roads. Getting email newsletters about performing your best 100K or making steak fajitas might not be very helpful to you, right?

What if, instead, your emails included the perfect recovery recipe for Seared Garlic Tofu on a Bed of Coconut Basmati Rice. Or fifteen essential training tips for a successful first marathon. This all seems much more specific to your personal goals, location, and lifestyle.

Look, no one has time for irrelevant email updates. So leave Spam City and join Run Intel, an exclusive new pilot initiative from Outside Run and our sister brands trail runner and Women’s running. Help us develop a nuanced understanding of your interests so we can cut to the chase and design email updates just for you.

Getting started is simple: you share training data from your GPS watch. We go from there.

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More details:

  • Who is this Intel for? Dedicated runners who are data-driven and use their GPS watches (Suunto, Garmin, Coros, Polar) to regularly track training and goal progress.
  • If you have an Apple Watch, Fitbit, Oura Ring or other wearables, brace yourself! After this beta phase, we also plan to make them compatible. Let us know if you have a specific device you’d like us to check out and include in future development.
  • Run Intel beta testers will join our data exchange program through DashLX, our technology partner that processes all your data on handheld devices. DashLX lets you connect your devices and import data that helps us understand your lived experience. Creating an account is free and only takes a few seconds.
  • After signing up for Run Intel with Outside Run, in a few weeks you will start receiving a personalized newsletter, rather than our normal weekly newsletter. The content introduced in your update will be tailored specifically to you based on the GPS watch data you share with us.
  • These email updates will be separate from regular external emails. You’ll know the difference right away when you open the email.
  • You will only receive Run Intel if your data provides a reliable match to the appropriate content. It may not happen every week. Less is more!
  • Comments are encouraged. This is a pilot project for us to be more specific in our email updates, informed by data from you, and removing guesswork about who you are and what you need. Look for a survey at the bottom of each Intel and let us know how well those emails match your profile. This is an exciting new technology, and we are committed to making it better and better.
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